Privacy Policy

Longitude Health values your privacy and is committed to protecting your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website at http://longitude.health (the “Site”). Please read this policy carefully to understand your rights and how we handle your data.

1. Information We Collect

We collect the following types of information when you use our Site:

A. Personal Information

When you voluntarily provide it to us, we may collect personal information such as:

    • Full name
    • Email address
    • Phone number
    • Mailing address
    • Date of birth
    • Medical history and health-related information (if applicable)
    • Payment information (if you make a purchase)

B. Automatically Collected Information

When you visit our Site, we may automatically collect certain information through cookies and similar technologies, such as:

    • IP address
    • Browser type and version
    • Device type and operating system
    •  Pages viewed and time spent on the Site
    • Referring URL

C. Health Information

If you provide health-related information, it may be subject to the Health Insurance Portability and Accountability Act (HIPAA). We are committed to handling your health information in accordance with HIPAA and other applicable privacy laws.

2. How We Use Your Information

We use your information for the following purposes:

  • To provide and manage our services
  • To schedule and confirm appointments
  • To communicate with you about your care and respond to your inquiries
  • To process payments and fulfill transactions
  • To improve the functionality and performance of our Site
  • To comply with legal and regulatory obligations
  • To personalize your experience and deliver targeted content

3. How We Share Your Information

We may share your information in the following situations:

A. With Healthcare Providers

We may share your information with healthcare providers involved in your care to ensure you receive appropriate treatment.

B. With Service Providers

We may share your information with trusted third-party service providers who assist us with:

    • Payment processing
    • Website hosting and maintenance
    • Email and marketing services

C. For Legal and Regulatory Compliance

We may disclose your information to comply with legal obligations, such as:

    • Responding to subpoenas or court orders
    • Reporting to public health authorities (if required)
    • Protecting against fraud and security threats

D. With Your Consent

We will not share your personal information for marketing purposes without your express consent.

4. HIPAA Compliance

To the extent we collect and use Protected Health Information (PHI) under HIPAA, we are required to:

    • Maintain the privacy and security of your PHI
    • Provide you with access to your PHI upon request
    • Notify you of any breach of unsecured PHI
    • Use and disclose PHI only for treatment, payment, and healthcare operations (TPO) unless authorized by you or permitted by law

We will only use your health information as allowed under HIPAA or with your explicit written consent.

5. Your Rights

You have the following rights regarding your personal and health information:

• Access – You have the right to request access to your information.

• Correction – You have the right to request that we correct inaccurate information.

• Deletion – You have the right to request that we delete your information, subject to legal and operational limitations.

• Opt-Out – You may opt out of receiving marketing communications at any time by following the unsubscribe instructions in the emails we send.

• Data Portability – You may request a copy of your data in a commonly used electronic format.

6. Data Security

We use industry-standard security measures to protect your information, including:

  • Encryption of sensitive data
  • Secure server infrastructure
  • Access controls and authentication measures

Despite these measures, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to improve your browsing experience, analyze site traffic, and understand user behavior. You can modify your browser settings to control the use of cookies.

8. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to read the privacy policies of any third-party sites you visit.

9. Changes to This Policy

We may update this Privacy Policy from time to time. When we make changes, we will revise the “Last Updated” date on this page. We encourage you to review this policy regularly.

By using our Site, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the Site.

Last Updated March 14, 2025